Growth strategy · Performance media · AI systems

I turn marketing data into decisions and repetitive work into intelligent systems.

I’m Pedro Pérez Herrera, a growth strategist and operator with 10+ years connecting paid media, SEO, client leadership and automation to measurable business outcomes.

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Open to selected collaborations Caracas, Venezuela · Working globally
Pedro Pérez Herrera smiling with arms crossed
Human judgment
+ machine leverage

A career measured in outcomes

The work has to move something real.

I care about the point where analysis becomes a decision: where budgets get sharper, acquisition gets more efficient, and teams recover time for higher-value work.

01 / MEDIA $10M+

Lifetime media budget managed across search and paid social portfolios.

02 / EFFICIENCY 45%

Average cost-per-lead improvement reported across selected acquisition programs.

03 / ORGANIC 133K

Monthly sessions reached by an SEO property built from 26 focused posts.

04 / RANGE 10+

Years spanning hands-on execution, account leadership and growth strategy.

Now building · FlowSEM

From account exports to review-ready decisions.

FlowSEM is an AI-assisted analysis-to-action layer for PPC professionals. It turns account data into prioritized recommendations and import-ready outputs, with expert review at the center.

Visit FlowSEM Pilot validation in progress · Built in public through real work
Pedro at his workstation reviewing FlowSEM and marketing data

A compressed trajectory

Operator first. Systems thinker by necessity.

My career moved from building traffic, to managing channels, to leading client relationships and teams. The constant has been turning complexity into a clearer next move.

2015 - 2018

Built from zero

Launched and grew an SEO publishing property, learning acquisition, WordPress, analytics and monetization by owning the full system.

2018 - 2023

Scaled the work

Advanced from analyst to account leadership across paid media, SEO and analytics, while managing distributed specialists and increasingly complex client outcomes.

2024 - 2026

Owned the portfolio

Led multi-channel acquisition strategy for legal, SaaS and SMB portfolios across Google Ads, Microsoft Ads, LSAs, Meta and LinkedIn.

Now

Building leverage

Independent and building FlowSEM: combining deep paid media judgment with automation that makes expert analysis more repeatable and actionable.

Pedro Pérez Herrera at his analysis workstation
Caracas · The workstation where strategy, automation and real account data meet.

How I tend to work

Professional rigor without losing the human signal.

  • 01

    Signal over noise

    Start with the decision that needs to be made, then find the evidence that can actually change it.

  • 02

    Systems over busywork

    Automate repetition, preserve judgment, and make the quality standard easier to reproduce.

  • 03

    Trust compounds

    Clear communication, honest constraints and consistent follow-through create more leverage than short-term theatrics.

Beyond dashboards, I care about the human systems underneath them. I have taught personal development, love a deep conversation, and make room for salsa, trekking, meditation and continuous learning. The analytical and the human are not competing instincts. They make each other more useful.

Open channel

Some conversations change the roadmap.

If you are building a meaningful growth system, exploring a partnership, or hiring for a senior role where judgment matters, tell me what you are working through.

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